ShifTV October 2020 SHIFT x Flores Lane Created by Tricia Baden after being diagnosed with neurological Lyme disease, Baden knew that one saving grace was candles and aromatherapy. However, she recognized that some candles affected her differently, and opted to create Flores Lane to provide clients with custom candles for their every need, Flores Lane. SHIFT x 99 Walks Joyce Shulman, the founder of 99 Walks, sought to create a community that would help cultivate change and bring happiness. The App provides a community for women to find walking partners, participate in monthly challenges, and set walking goals, all for the goal of creating community and promoting wellness, 99 Walks. SHIFT x Anita Rosenberg Anita Rosenberg began a life in wellness as a global consultant and author, with over 18-years of experience. She prides herself on her passion for helping people reach their wealth potential and improve their business through Feng Shui, BaZi Chinese Astrology and Qi Men, Anita Rosenberg Studios.